If you’re in marketing, you’ll likely have heard about the “Marketing Rule of 7”.

If you haven’t, it states that a customer needs to see your brand 7 times before they purchase.

Now, you COULD use paid advertising to retarget customers until they see you 7 times and purchase from you. But the cost of ads is increasing exponentially. This would be super expensive…

OR, you could send an email (costs less than 1c to send), hit your customer 7 times, and have them buy from you.

Which option sounds more profitable?

Best,

Don

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