With Black Friday looming - it’s absolutely crucial to ensure you’re landing in PRIMARY.. And definitely not the spam folder.

Deliverability is a topic that’s made complicated by most email marketing gurus - but in reality (assuming your tech stuff is set up), there’s really only 2 reasons you have poor deliverability:

1. You have poor sender reputation, or
2. Noone engages with your content.

I recorded this video which teaches you how to fix both issues. I can guarantee if you follow all the steps listed in the video, your brand WON’T land in spam over this period - or ever, really. (link here)

There’s 79 days until Black Friday, or just over 11 weeks.

That’s plenty of time to fix your deliverability- but you have to start with these steps now.

Best,

Don

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